Free vs Paid Website Builders for Small Business Website Design

These days, if your small business isn’t online, it may as well not exist. Research shows that 70-80% of Americans research a company online before making a purchase—meaning that a lack of information might prompt a client to take their business elsewhere.

Of course, building a website for your brand may seem easier said than done.

Fortunately, there are plenty of online tools that make it easy to create a website with little to no coding skills. These free or paid services make small business website design a breeze—but which option should you choose?

Whether you’re an established business or an up-and-coming entrepreneur, here’s what you should know about using a website builder for your brand.

Why Use a Free Website Builder?

If you’re hoping to get your business online fast, a free website builder can help you do so with ease. This can be especially useful for any new business with a limited cash flow, or for solopreneurs hoping to establish an online portfolio without a hefty down payment. Free website builders allow you to create very simple websites, so if that’s all you need, there’s no reason to pay for more!

Because there are so many options available, you’ll have to do a fair bit of sleuthing to find the best website builder with options for free services. You might not be able to expect premium features, but free plans allow you to create an efficient website with a few simple pages and limited services.

What’s more, these free options are often the easiest website builders you can choose from online, and many allow you to start with a free plan and upgrade to a paid subscription if you change your mind down the line.

Why Use Paid Website Builder Software?

If you build your own website using a free tool and later change your mind, premium subscriptions can give you the tools you need to take your site to the next level.

With paid website builder software, you’ll be able to create a larger, more robust site with added storage and bandwidth. In addition, you’ll often have access to advanced tools, premium support services, and a custom domain name, which can give your website a more professional air. If you’re hoping to get into online marketing for your site, premium services will also allow you to integrate tools for e-commerce, SEO, or analytics.

Find the Right Builder for Your Small Business Website Design

At the end of the day, there’s no right or wrong answer when it comes to choosing between a free or paid website builder.

Your small business website design can look just as sleek and polished on a free site as it will on a paid version. The final verdict depends on your business type as well as your storage, bandwidth, and performance needs. Decide what you’re looking for and consider your budget as you weigh each option!

Looking for more of the tech and business tips you need to know? Our other guides are packed with helpful insights like these, so be sure to check them out.

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