Did you know that a sense of urgency tends to compel us into action? In fact, “the mere urgency effect” is something that marketers love to use to influence consumer behavior.
If you’re planning an event, you’ve likely already found ways to evoke emotion in your attendees. You’ve factored in excitement, enjoyment, and maybe even awe. By planning an event, you’ve inherently appealed to the human desire for unique and memorable experiences.
Now, we’re here to help you add a sense of urgency to your event. There are a number of ways that you can use a countdown timer to compel your attendees into action.
How can a countdown timer help? Read on to find out.
How Do Countdown Timers Create a Sense of Urgency?
Urgency is driven by the sense that something is time-sensitive. For example, we tend to feel like it’s more urgent to use perishable groceries first because they’ll eventually go bad. We’re more likely to prioritize a chore if it’s crucial that it gets accomplished by a certain time.
By using a countdown timer, you make time sensitivity very palpable. A countdown timer makes it clear that if you want to make a choice (like purchase a ticket for an event), you have to act sooner rather than later. You can’t spend a ton of time deliberating the decision or put it on the backburner; you can act now or risk running out of time.
As an event planner and marketer, you know that impulse decisions are a driving force in sales and event attendance. Using a countdown timer appeals to the impulse to say, “Yes, I’ll do it,” which is always beneficial for your event.
Where Can You Find an Online Countdown Timer?
The best countdown timers to drive commerce and boost excitement are the ones that count not just the weeks and days but also the minutes and seconds. Why?
Seeing the countdown timer change at a steady, constant rate is what will really create that sense of urgency you’re trying to evoke. When a countdown timer shows the minutes and seconds changing, you can create urgency even when your event is weeks away.
Where can you access the best online countdown timer? Take a look through this list to find the right countdown app for you. Project your countdown timer onto a big screen or upload it to your website and watch your event-based sales improve.
Ways to Use a Countdown Timer Before or During Your Event
We’ve looked at why countdown timers are effective and where to find them online. Now, let’s dive into the ways that you can use a countdown timer to make your event even more exciting.
Counting Down to the Event Date
What is the most obvious way that you can use a countdown timer to build excitement around your event? Start counting down to the event date, itself.
This is most effective if attendance is crucial to profits. For example, maybe you’re hoping to turn a profit on ticket sales. Maybe the tickets are free but you’re hoping to sell products and other goods during the event.
If this is the case, try to include the countdown timer in all of your promotional materials. Keep it going on your website, post it on your Instagram story, and include it in your email blasts. Not only will this build anticipation for attendees but it will also encourage people who are on the fence to make the decision to attend, too.
Counting Down to the End of Special Offers or Discounts
Perhaps the most common way to drive commerce with a countdown timer is to track the time left on a sale. You might use it to promote a limited-time offer on discounted event tickets. You might use it to promote a sale that extends until the end of your event date.
If you’re offering special offers and discounts during your event, consider using a countdown timer to remind attendees of the opportunity. This is a more fun and noticeable way to encourage purchases than simply advertising a sale that is limited to event hours.
Counting Down to the Main Attraction
Most events have at least a few attractions to encourage attendance. Corporate events often involve public speakers or lectures from industry experts. Community or entertainment-based events often feature musicians.
No matter what, your event stands to make more money when people stay the entire time. What’s the best way to encourage them to stay? Remind them that the main attraction has yet to begin and keep the anticipation going with a countdown timer.
Counting Down to Prize Winner Selections
It’s not uncommon for events of all kinds to involve raffles, giveaways, or contests. This is an easy and effective way to encourage attendance and active participation, especially if the prize is something most attendees will want.
Using a countdown timer to keep track of when a prize winner will be selected, you don’t just encourage people to stick around. You also entice people to enter your raffles, giveaways, or contests. After seeing that clock ticking all day, many of your attendees will feel compelled to give it a shot and hope for a win.
Boost the Excitement With a Countdown Timer
Urgency is something that every marketer should strive to create. If you’re looking for ways to boost the urgency and excitement surrounding your event, give a countdown timer a try. You’d be surprised at how much more likely people are to make a decision when they know the clock is ticking!
Looking for more tips and tricks to boost your business? Take a look around for the content you need to keep your business fresh and exciting.