How to Write Great Web Content and Gain Traffic
Creating great content is essential for any website looking to get traffic. Content is what draws people in, and if you can produce quality content that’s both informative and engaging, you will see your site start to grow and get more traffic. However, creating great, engaging content can be extremely difficult; especially when you’re starting out and have no experience. Here are some considerations when creating content for your site:
- Readability
The readability of your content is very important. If your audience struggles to read your blog, then they are less likely to read it fully and leave. So, try and write in a simple, clear manner that the average person can easily understand. A good way to do this is to avoid using long sentences and complex words. The average reader typically won’t appreciate a long-winded blog post that they’ll struggle to get through!
- Create interesting content
Your blog posts should also be relevant and interesting. If people aren’t interested by your content, then they won’t read them, are unlikely to return to your site and you will lose traffic as a result. So, before you publish anything on your site, take some time to think about what your target audience wants to read about and what they will find interesting. This will help to ensure that your content is highly targeted and engaging.
- Vary the structure
A long piece of block text is off putting to the reader. Instead vary the structure of your posts. As already mentioned, keep sentences short and concise. Use short paragraphs too, in addition to subheadings and bullet points. Use infographics, images or video content to break up and support the text. This will keep visitors’ attention, appeal to a variety of readers and keep people scrolling to the end.
- Use SEO strategies
SEO refers to search engine optimization. It has an effect on where your page is positioned in a search engine and therefore how many organic visitors are directed to your site.
To encourage search engines to favour your content there are several things you can do when writing content, but here are a few of the simplest ones. Use clear headings and subheading, which include your keywords. Add internal links to other pages of your website and external links to high-quality and relevant resources to support your post.
- Get your content shared by others
There is little use in writing great content if it is not read by anyone. Therefore, it’s important that you get it both read and shared by others. Social media is a great way to do this, as are link building techniques.
There are various ways that you can try to get your content shared on social media platforms. For example, you can try tagging the relevant people on your post and asking them to share it.
Similarly, when it comes to link building, you should aim to get your content shared by other people in the industry. It can be a challenging task reaching out to industry professionals, online news outlets and niche blogs. A professional link building service can be a great option. They will have a network of contacts for you to connect with in which you can write guest posts for other websites in your industry or collaborate with.
There you have it, five easy steps to keep in mind as you write your next blog post, which will improve your content, as well as help to boost traffic and engagement.
