Many eCommerce business owners invest enormous money and time in different marketing strategies but still fail miserably. Usually, this happens, because they don’t know the right direction for investment and how to invoice customers correctly.
Digital commerce trends are always evolving and now you can reach more potential customers than ever. But even after you drive traffic to your platform, visitors can leave without making any purchase. Excellent customer experience should always remain your main goal, as only satisfied customers will bring you profit. With these small and smart investments, you can improve your eCommerce platform and get better results.
The Easiest Marketing Investments for eCommerce
1. Revisit Your Badly-Performing Product Descriptions
When it comes to convincing the user to make the purchase, product descriptions can seal the deal. They must be persuasive but not annoying, show products in the best light, and help to understand how it works. But if you look closely, you may notice that some of your products aren’t performing as well as you hoped. So it’s always a good idea to revisit your weak products and check their descriptions. Try to make changes and keep an eye on their performance after.
Make sure that you speak to your ideal customer. Point out their needs and pain points and show exactly how your product can solve them. Use the same language that your ideal buyer speaks. And instead of technical specifications, try to describe the benefits of your product.
2. Choose High-Quality Images
Good photos are more than just pretty visuals – they can tell so much about your company. In fact, a lot of consumers take image quality into account when making a purchase online. Images can provide context, and show product benefits and what to expect from the purchase.
Good quality photos also help to avoid misleading by showing the accurate visuals of the product. So invest in a better DSLR camera instead of using a smartphone. Buy some lighting and use your creativity for better and unique photos. And don’t hesitate to hire a professional, if you believe that photography isn’t exactly your niche.
3. Use Influencer Marketing
Influencers are people with a large online audience. A good influencer has the power to “influence” their audience’s purchasing behavior. They can raise your brand awareness and drive traffic to your website.
Influencers are extremely popular at the moment and choosing the right ones may seem intimidating. Additionally, each of them may estimate the price of their services differently. The best you can do is to pick an influencer that has the exact followers as your target audience.
This way your products will be shown to people who are more likely to want to make a purchase. Also use collaboration tools if you hire more than one influencer. This way you can update them easier of changes and new requirements.
Selling for the first time online or upgrading your online presence to become a major retail channel can be intimidating, but it’s more than achievable if you take it one step at a time. Taking on these minor improvements as your time and money allow will dramatically improve your eCommerce store’s overall customer experience and effectiveness.