Corporate internal events have firmly entered the life of modern companies. In the last few years, even a certain fashion for them has formed. Every year, enterprises allocate considerable funds for their birthdays, New Year’s events, and summer trips to nature. In addition, every year the cost of events is growing. Almost all formats and venues have already been mastered, including the most non-standard ones. The technical support of events is being increased. New event agencies are popping up all over the place.
What are corporate internal events?
Corporate internal events are a matter of culture. First, we must consider them as the major communication tool when the team unites. It is an opportunity for informal communication between the team and its leader or management. Currently, there is a peculiar evolution of corporate parties; their transition from the usual feast to more complex forms, their thematic content appears. The theme of such parties can be different. It is desirable to actively participate, keep up with the main crowd, and communicate with everyone because an activity is the dominant feature of leadership. Make sure to invite your remote contractors and remote team as well, they are also an integral part of your company, and make sure to make them feel included.
Why is this necessary?
What does a modern company get or should get from such a significant investment as corporate internal events? What problems does it solve, and how to get the most out of each event? First, it is not only entertainment for employees and a pleasant pastime; it is an excellent tool for solving problems in the field of personnel management and internal communications. A tool for the formation and development of corporate culture. Moreover, one of the most powerful tools!
Corporate internal events solve many company problems. The most typical of them are:
- The disunity of the team, inability to work in a team;
- Lack of information about the company’s position in the market, prospects, and plans for the future;
- The top management of the company is “invisible”, its role is unclear;
- Strengthening the negative influence of informal leaders;
- Spreading rumors and gossip that have negative consequences;
- Low level of employee loyalty, as a result, high staff turnover;
- Lack of attention to certain categories of employees, such as young professionals;
- The insufficient motivation of employees;
- Low level of the corporate culture.
- We can simply solve the language barrier during the event with the help of translation equipment, including interpreting booths.
Corporate internal events should be exciting
Consider the entertainment side of a corporate event. For an event to be successful, it must be interesting. Only in this case, they will understand and accept the information that the participants of the event will receive. Here, it is appropriate to draw an analogy with the classical formula for the psychological perception of advertising: attention – interest – desire – action. Attract the attention of people and let them be interested. In this case, it will become much easier to arouse desire, and the necessary action will be the logical conclusion of the chain. The event should satisfy the maximum number of requests (dances, performances by artists, creative ambitions), be quite diverse, and have a clip, somewhat ragged character. Do not let its participants get tired of the monotony.
A pleasurable activity is an impeccably organized event. People at the event should not be left to their own devices. It will be boring. Organize a stream of competitions, entertainment, and performances by artists. The organizer of the event must clearly understand how it will happen and what kind of response from the participants of the event he wants to achieve.
The basic principle of building a corporate internal event is a gradual general increase in the level of emotional saturation to the point where people are ready to entertain themselves. It is impossible to allow a drawdown of the event and always imagine in advance where this drawdown can happen. As a rule, unplanned pauses, or uncontrollable protracted speeches of speakers, squander the event the most. In addition, all alleged technical problems will have to be eliminated.
Perhaps there is no such company where at least once or twice a year the team in its entirety did not celebrate certain corporate internal events. A corporate holiday held according to this method will most likely turn out to be memorable and eventful. Take it into service and use it in your work.