How Your Trade Show Booth Successful

If you’re putting in the time and effort to create a trade show booth, you’ll likely do everything you can to make sure it is successful. Expo marketing modular displays are professional trade show displays that can increase business for your company by promoting your services and/or products.

Making a booth interesting

Learn about the other booths that will be at the trade show. If the other companies are some of your competitors, then make your display better than the others. You want to do something different and that will stand out! Put an emphasis on the details of your company that make you different from other companies.

Attracting customers to your booth

Think about what catches your eye when you are driving–it’s most likely a brightly colored or flashing sign. It could potentially even be both of those things. Remember with your trade show display that you don’t want to go over the top with it so we don’t scare anyone by having an overwhelming sight to see. 

Don’t overthink it! Talk to everyone who walks by your booth–be friendly and fun. You want to create a friendly atmosphere where people will feel comfortable walking up to your booth. Another thing you can do at your booth is pass out free things to people who either show some interest or to encourage them to interact with you at your booth. Be creative with what you pass out, so that it is memorable to the potential client. You can have a couple of papers to pass out but remember that papers are likely to be thrown away.

Creating a timeline checklist

The purpose of this checklist is to create milestones that need to be accomplished within a certain time frame or by a particular date. There is a lot of room to be creative with this idea where you can make it as simple or complex as you’d like. A detailed example over a longer period of time could be one year, 6 months, 3 months, 2 months, 1 month, 1 week. A more loose timeline checklist could be 6 months, 3 months, 4 weeks, 1 week. There is variability with this depending on the type of trade show booth you are creating and depending on the goal you’d like to achieve. Remember that the last month before your event should be the finishing touches and refreshing on training for your presentation.

Review your trade show booth presentation

If you want to be successful in just about anything, it is essential that you reflect on what went well, what didn’t go well and what you can improve on for your next trade show. Another crucial part in the reflection process is to be brutally honest with yourself and the company. If you aren’t, then you might not be able to present the results you want.

You don’t have to create your trade show display on your own. It is encouraged to hire professionals to help you succeed! Expo Marketing has five options to choose from just for modular displays and we want your display to go well! 

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