Spotify is a robust music platform that lets users listen to a wide range of artists, save albums, make playlists, and much more. The streaming platform has gone global. It is bridging the gap between artists and their fans, allowing them to make music widely available.
A brilliant feature called “pre-save promotions” was introduced a few years ago, and it completely transformed the music industry’s game. Through pre-save promotions, fans may now pre-save music onto their accounts leading up to the day artists release their music. It is a powerful tool that can help your music climb the charts, gain more streams, and track its reach.
It Reminds Music Lovers of New Releases
You will need to initiate campaigns to gather traction when you are ready to release a new single or album. However, simply tweeting, putting a photo on Instagram, or making noise on other social media platforms may not be sufficient, especially since consistency is also important.
As a result, it only makes sense to use pre-save marketing to help your audience remember your brand. Because, after teasing your song and sharing some relevant content on social media, you will need to remind your audience to listen to it once it’s released. That is what Spotify’s pre-save feature can achieve.
It Generates Momentum
When planning an audio marketing strategy, keep in mind that your campaign must maintain a continual flame leading up to the release. However, using the pre-save campaign option in your approach is one of the best methods to gain traction.
The beautiful thing about Spotify is that it can assist you in gaining momentum as you approach your release date. You can make playlists to keep your audience interested in the release when you use a pre-save campaign and consumers start saving your song or album.
As a creator using this feature, you will be able to boost your marketing plan by using a pre-save campaign, which will help you to raise your streams, followers, and even broaden your reach.
Saves Music To The User’s Library
The third advantage is that it saves directly to their library.
The amazing thing about Spotify’s pre-save feature is that when a listener pre-saves your song, it automatically appears in their library when it becomes available to stream on the platform.
This feature is vital because your internet marketing efforts may not be seen by everyone, which could have a significant impact on your stream numbers. As a result, because Spotify saves your song to the user’s library automatically, they won’t miss out on listening to your newly released song, no matter how busy they are during the day.
Audio marketing tactics differ significantly from traditional digital marketing efforts. It’s worth noting that pre-save campaigns can help your music a lot by allowing your audience to save your music even before it’s released, ensuring that it gets plenty of plays once it’s released. To get the most out of this feature, you’ll need to be very careful about the tactics you use to ensure consistent streams and large numbers.