Product tours are sometimes misunderstood as automated versions of conventional user onboarding. A modern product walkthrough integrates many user interface patterns. These patterns and in-app messages provide more contextual information, which helps new users make a better first impression. When compared to typical user onboarding, a solid first impression enhances product adoption rates.
What Are the Benefits of Using a Product Tour for User Onboarding?
The onboarding process is made easier with a well-designed product tour. It aids new users in comprehending features and UI aspects more quickly than if they had to learn everything on their own. The importance of having a product tour that helps consumers through the learning curve increases as your product becomes more advanced.
The primary purpose of user onboarding is for consumers to instantly perceive the value of your product. The aha moment occurs when your consumers see the value of your product, and it accelerates them toward activation and complete product adoption.
How to create an effective walkthrough?
- They make the user experience easier. Product tours make business SaaS learning curves shorter by showing customers how to utilise essential features that are most relevant to their jobs.
- They motivate others to take action. Instead of giving passive overviews of important features, effective product tours encourage consumers to take action. This “learning by doing” method increases information retention, allowing consumers to understand your product more quickly.
- They boost participation. Product tours that are well-designed eliminate friction throughout the user onboarding process. Users are more likely to stay involved and appreciate the usefulness of your item if their initial encounter with it is positive.
Self-serve user onboarding relies heavily on product tours. They boost product adoption while lowering inbound support calls and the requirement for manual training when done correctly.
Tips to help you create effective walk throughs
The most effective product tours follow a few simple rules. When it comes to product tours, there is no such thing as a one-size-fits-all solution. However, focusing on these fundamental ideas will assist new users reduce time-to-value:
Make it as unique as possible
For all new users, don’t build a single generic product tour. Create a more customised experience by segmenting product tours based on user roles.
Product tours can be triggered by a user’s action
Not all product tours should begin immediately once a user logs in. Product tours that are triggered in response to particular user activities guarantee that tutorials appear in the appropriate context.
Use cases should be matched to UI patterns
To avoid tutorials from being disruptive, use the correct product tour UI pattern. A pop-up modal window, for example, could be ideal for an initial welcome message, whereas subtle tooltips would be better for rapidly describing a feature or button.
Maintain a consistent design
When integrating product tour UI patterns to your SaaS service, keep design consistency in mind to ensure a consistent experience. Color and style mismatches can cause consumers to have a negative experience, lowering engagement and adoption.
Product tours should be kept to a minimum
Avoid giving users a big number of steps to follow through when building product tours. Your objective is to swiftly demonstrate the worth of your product to users. You risk losing out on a vital piece of activation and adoption if they exit the product tour before performing a key step.
Concentrate on the “why.”
Focus on the “why” of your suggestions, prompts, and tutorials to encourage people to take action. Don’t just provide them generic instructions on how to accomplish anything. They’ll be more driven to connect with your product and continue the adoption process if you communicate the value of their efforts.
As needed, make changes
Monitor the results of your product tours on a regular basis. Are users leaving them in the middle of the process? Are they more effective for one group of users than for another? Analyze the information from your product tours and make changes to the processes for a more effective onboarding process.
A product tour that effectively creates aha moments and one that is merely a disruptive experience for people are two different things. The standards outlined here will assist you in creating product tours that blend effortlessly into your user experience.