The world is moving faster than ever before, and keeping on top of the latest trends can be difficult.
It’s even more of a challenge to decipher which ones you should focus on and which ones you should ignore. How might Web 3.0 grow your business? Or how can you be involved with NFT‘s?
Sometimes you have to ignore the noise and work out what will drive genuine value for your customers. Or how may new trends create opportunities for your business?
We want to get back to these core principles to help clarify what to work on to grow your business in 2022. And that’s what we’re going to be discussing in this article.
Increase your value to your customers
The more value you can provide to your customers for the same cost will ultimately drive a large percentage of your growth.
Customers need to believe the pain they are experiencing in terms of their spending is outweighed by the pleasure they are receiving from buying your product or service.
That’s the fundamental equation within the human brain that helps us make purchase decisions.
So increasing your value way above your competitors will help seriously drive growth.
So you need to think about how you can increase the value of your offering while still maintaining a competitive cost and making a profit.
There are, of course, many different ways of doing this, and it differs for each business. For example, digital giveaways are very popular because they don’t cost anything per transaction. Another great example is adding sticker giveaways when the value reaches a certain threshold.
Custom stickers are a great giveaway because their perceived value is high, whereas their actual cost is low, so it doesn’t eat into your margin too much.
The whole world is so focused on going digital that sometimes we forget which tactics give us a great return on investment and help to build our brand.
We’re a big believer in getting up close and physical with customers to help drive engagement and build a brand within a community.
Why not try going to or running events and give your community something to takeaway. A beautiful bumper sticker for sticking on their vehicles to show off your brand is an excellent example of something that works effectively.
Work on conversion optimization
A great way to massively improve the economics of your business is to change the conversion rate of your website or your lead funnel.
For example, if you can double your conversion rate, it decreases your cost per acquisition by a whopping 50%. This could open up new advertising channels to allow you to grow even faster.
Conversation optimization is often underrated, but the best businesses focus heavily on it and thrive off its success.
We hope the three tactics here give you food for thought and ultimately help grow your business in 2022.
We’ve covered a wide range of ideas, from events to communities to personalized stickers. All have their pros and cons, and only you can decide which will work best for your brand.
We hope you’ve enjoyed reading and wish you every success in 2022 and beyond.