Link building has changed over the years. Earlier, it was more about the quantity, not quality. Today, it is the other way around. While linking building is a gradual process, picking the right strategy is vital for the success of your website. The quality and domain authority of the pages you link to matter greatly. So, keeping up with the Freshlinks linkbuilding options can give you an edge in the fierce competition.
What’s New In Link Building?
Over the years, there have been several changes in the way links are built. The Google algorithm has also undergone a lot of changes. These changes have made it essential for website owners and SEO professionals to change their link-building strategies.
Here are some of the latest link building methods that you can use:
Leverage Audience-First Guest Blogging
Guest blogging is one of the most effective link-building methods. It involves writing articles for other websites in your industry. This helps you get exposure to a new audience and allows you to build links. It worked well before, but you need to spice it up to make the links more relevant to your audience.
Your guest posting has to be for the audience, not the website owner. This means that you need to do your research and identify blogs that would be a good fit for your article. You also need to make sure that your writing is well-written and informative.
Create Share-Worthy Content
Creating share-worthy content is one of the best ways to get links. This means creating so good content that people can’t help but share it. This could be in the form of an article, infographic, or even a video. The key is to create something truly valuable and worth sharing. You want to achieve here to allow other sites to link to your content because it is relevant and useful.
Participate In Expert Roundups
Expert roundups are a great way to get links from high-authority websites. Experts in a particular field are asked to share their thoughts on a certain topic in an expert roundup. This could be in the form of an article, video, or even an infographic. You can participate in these expert roundups by offering your insights on the topic. This is a great way to get exposure and also build links.
Being Active on Social Media
Social media is a great platform for promoting your content and building links. When you post something on social media, use relevant hashtags and tag pertinent other people or brands. This will help increase the reach of your content and the chances of people linking to it.
Performing Reverse Image Searches
Reverse image searches are a great way to find websites that have used your images without giving you credit. This is a great way to get links from these websites. All you need to do is perform a reverse image search on Google Images and then reach out to the websites that have used your images.
Reclaiming Lost and Broken Links
Lost and broken links are common issues faced by website owners. This happens when a website that you have linked to is no longer accessible or has been taken down. This can also occur if the website changes its URL. When this happens, your link becomes broken, and it no longer works. You can reach out to the website owner and ask them to update the link to fix this. You can also try to find another website similar to the one you have linked to and update your link.
Leveraging Q&A Platforms
Q&A platforms like Quora and Yahoo! Answers are a great way to build links. You can participate in these platforms by answering questions related to your industry. Make sure to provide helpful and informative answers so that people can upvote your answers. This will help you to get exposure and also to build links.
Turning linkless Brand Mentions into Backlinks
A linkless mention is when your brand is mentioned on a website without a link. This could be in an article, review, or even a social media post. You can turn these mentions into backlinks by reaching out to the website owner and asking them to add a link to your website.
Local Linkbait Strategy
Local link baiting is a great way to get links from websites relevant to your location. This could be in the form of an article, directory listing, or even a review. You can find these websites by searching for Google Maps or Google Places. Once you have found these websites, you can reach out to the website owner and ask them to add a link to your website.
These are just some of the many new methods for link building. While some are all new, some are just improvements of what has worked before. Link building will change again and again; if you want to stay ahead of the game, it is important to keep up with the latest trends and strategies.