15 Ways To Promote Your Mobile App For Free

You need a fantastic product and a smart app marketing strategy to promote your mobile app if you want to stand out in the fierce competition for users’ attention.

Following the launch, remember to invest in the advertising of your mobile app. It won’t break the bank.

Although there will be some labor required of you, the term “free” does not mean that you will not be charged for exposure. If you are looking for ways to promote your mobile app, here are fifteen great options to think about.

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App Optimization: A Great Way to Market Your Mobile App

Google Play and the Apple Store account for 53% and 47% of app searches, respectively. Consequently, search engine optimization for app stores is essential for making sure your app can be found quickly. While you work to make your mobile app the best it can be, consider the following.

Make sure the name is suitable, the description is appealing, and you include essential keywords. Don’t forget to add relevant videos or images of the mobile app.

Making Landing Pages

An excellent strategy for promoting mobile apps is to build a landing page. You can better promote your software’s advantages, respond to questions from potential users, and gather positive reviews that will boost your credibility. You may increase the visibility of your app in search results—a goldmine of potential users—by creating a landing page.

Solicit Feedback from Clients

It is essential that you solicit customer reviews on either the App Store or Google Play. An uptick in trust and visibility in search results are two direct outcomes of positive reviews’ effect on app store systems, which in turn affects purchase choices. You should also check out Serchen, G2Crowd, and Capterra, and don’t forget to respond to every review.

Creating Original Media

Come up with content ideas for your mobile app. Put it on your blog if you like. It will do if you are without one. Building your brand’s credibility and attracting more visitors to your website are two of the many benefits of producing original content.

Increase Exposure for Your Mobile App Through Guest Posting

Locate authoritative blogs that cover your area of expertise and see if you can get an article published on one of them. In addition to being able to share your knowledge, you’ll also get some high-quality inbound links. Google gives greater weight to sites with more hyperlinks. You may expect this to aid in lead generation over time.

Participate in Online Communities

You may promote your mobile app without spending a dime by posting to various LinkedIn and Facebook groups. Remember that it is not always acceptable to provide promotional materials inside groups; instead, focus on providing useful information. Keep promotional and sales-related posts for the company’s social media accounts (Facebook or LinkedIn).

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Give a Podcast a Plug for Your Mobile App

As of January 2024, there were more than 900,000 podcasts available on iTunes, and there were more than 1 billion blogs worldwide. Podcasts are booming in popularity. Take advantage of the low competition in the podcasting industry compared to textual content while it’s available.

Try to be a guest speaker on a couple podcasts that your target demographic listens to. It’s a great way to reach a large audience for free and spread the word about your program.

Design a Signature for Your Email

With 246.5 billion emails exchanged daily, email remains a vital channel of communication. An chance to create leads is lost when an app link is not included in an email signature. Boost your company’s visibility by including a link to your app in your email signature; 91% of people check their inboxes on a regular basis.

Blog About Your Mobile App

Can you recall any of the pieces that discussed “the finest tools for”? Make an effort to get mentioned in at least one of them. If you want more people to see your app, you should focus on businesses that have high domain authority since they tend to rank better on Google.

Cooperate with Other Mobile Applications

If you want to promote your app effectively, one tactic is to team up with similar apps. You may team up with a firm that offers CRM software, for instance, if your product is a survey app.

Upload a Sample Video

Marketing nowadays isn’t complete without video. An overwhelming majority of consumers (54%) would want to see more video content from brands they are loyal to and like (Hubspot poll). If you want more people to notice your app, make a short video that shows them how they may benefit from using it. Post it on your website and promote it on your social media accounts.

Earn Prizes by Promoting Your Mobile App

You may be asking, “What other methods are there for promoting my mobile app?” The Best Mobile App Awards are only one of many such contests for mobile applications. Participating in these contests is a great way to boost your app’s visibility and establish your trustworthiness.

Clutch is just one of several sites that may help you find the top app developers and app stores for your company.

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Forum Participation

To show off your expertise, answer questions in industry-specific forums. Quora, which is utilized by over 35% of Americans and has over 300 million active users, would be a good place to look for relevant topics. If you want to maximize your visibility, you should avoid answering queries with several responses. Pay close attention to questions that have many followers but few answers.

Work Together With Power Brokers

The thought “engaging influencers is going to cost me a fortune” has crossed your mind. Unless you want to collaborate with famous businesspeople, which is totally up to you. You may instead team up with tech enthusiasts or micro-influencers who have a big following on social media.

Getting people involved with your mobile app increases the likelihood that they will use it, like it, and then share it on social media and write a review.

Include App Store Editors in the Design of Your Mobile App

You may try contacting the curators of the App Store and requesting that they include your app on the “Today” tab. Be careful to write a well-thought-out proposal since organizations get thousands of them daily. Describe the features and capabilities that set your app apart.

Apps are evaluated by Apple editors based on their high quality, beautiful design, and engaging storyline. You may anticipate a large number of impressions, click-throughs, and installations if you are selected.

In summary

You still need to put in some work to promote your mobile app even if you build a top-notch one. Thankfully, there are a number of free app promotion strategies that you can use, so it won’t break your marketing budget. Since most users search for applications on platforms like Google Play and Apple’s App Store, optimizing your program for app stores is a great place to start.

To show off your expertise, answer questions on sites like Quora, write content pertaining to your field, and post it online. You may boost your company’s reputation and credibility by getting positive reviews from customers and entering your app in awards programs.

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