With 1 billion monthly active users, 500 million of whom use the app at least once daily, Instagram is a key channel for branding your e-commerce business.
As with any social network, there are right, wrong, and smart ways to use Instagram.
In this article, we’ll show you how to make the most effective use of Instagram to increase your followers and organically engage your audience.
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Use the right hashtags
Your goal on Instagram is to maintain your existing audience while increasing your following. Always posting new photos that are interesting and engaging is the right way to keep your audience. But how do you increase the number of followers on Instagram? To increase your reach, you need to start thinking about hashtags. Placing hashtags on photos makes them easier to find for those searching for those specific terms. If you are tired of using hashtags for getting Instagram Likes, you can use tools to generate unique and perfect hashtags for you.
How many and what hashtags to use? Keep in mind that Instagram allows a maximum of 30 hashtags per post. According to Hub spot, each Instagram post contains an average of 10.7 hashtags. The most popular words also change over time, so you’ll need to research your keywords every 2-3 months to ensure you stay current.
As with Twitter and other social networks, Instagram users use certain hashtags before others. Using the right hashtags with your photos makes you much more likely to be reached and discovered by new people. If you’re using Instagram Stories, include hashtags similarly to make your content easier to discover.
Use high-quality filters
How to increase Instagram followers? Hashtags and keywords aren’t the only things to watch out for. The Instagram community responds more positively to certain filters than others. The choice of filters affects your level of engagement.
But the filters preferred by the entire community are even more important than the filters preferred by your specific audience. This chart illustrates the correlation between filter usage and engagement levels on your Instagram account.
Among the social media marketing tools on Instagram are various apps with eye-catching filters.
Select the correct day and time to publish
A targeted approach consists of analyzing what has worked for you in the past and hasn’t. By visiting the Audience section of your profile settings and scrolling down, you can see which days and times your followers are most active, so you can understand when it’s best to post during the day, what days of the week, and other similar time elements.
Instagram posting days and times
Using a dedicated program to schedule your posting calendar, such as Later, is also possible.
Steal Your Competitors’ Followers
If you want to increase your audience with the Instagram algorithm, one of the best ways is to interact with the followers of your direct competitors. These users have already shown some interest in the content or products you offer and are following accounts similar to yours.
So how do you increase your Instagram followers by stealing them from your competition?
Interact with them. There are several ways to interact with Instagram users, and the more engaged you are, the more followers you’ll get.
I started by simply following 100 followers of my competitor. I followed 100 more of my competitor’s followers but also “liked” one of their photos. I ended up following another 100, but this time I didn’t just like it. I commented on each photo.
Use sponsored posts and product reviews
Posting in an optimized way is very useful. Still, if you want to have a consistent impact, you need to make your brand visible to a wider audience and appearing your post in the search bar is important to reach more people and get more followers.