Promoting your business in new and innovative ways is always a tough thing to do.
With digital marketing, there are many routes you can go with an advertising campaign. If you really want to build your brand and grow your audience, however, you need to be able to interact with your new, old, and prospective customers in an interesting way.
There are a couple of really effective ways to do this; one is by starting a business podcast and the other is starting a YouTube channel. The podcast vs YouTube debate tends to divide marketers, but there are pros and cons to both. Keep reading and we’ll help you figure out which content medium is best suited for your business.
The Pros and Cons of a Podcast
Podcasts have risen up the media ranks in the last few years, to the point that they’re a major moneymaker for services like Spotify, Apple, iHeart, and podcast-specific platforms like Stitcher. If you were to start a podcast for your business, you’ve got a potentially massive audience to appeal to.
When it comes to the cost to set up a podcast, you don’t need much. You’ll have to get a quality microphone, audio editing software, and you’ll have to find production companies to host it. If you don’t have to invest much in your production, then you don’t have to worry about losing too much money.
The only real issue with creating a podcast is discoverability. If you don’t have a built-in audience because of your business, then it’s going to be tough to get it off the ground. You’ll have to use other forms of content to the best of your ability to direct people to your podcast.
The Pros and Cons of a YouTube Channel
As a search engine, YouTube is one of the best ways to push content out. It’s also one of the best platforms for monetizing your content, so if that’s your main goal, then YouTube is the clear winner over podcasts.
There are millions of people searching on YouTube at any given time, so if you’ve got a roofing business, you can create how-to videos for your channel, and people halfway across the world might stumble upon it. YouTube is great at giving the right people the right content.
Of course, if you want your videos to stand out, then you’re going to have to give them some production quality. A decent camera, lighting, microphones, and an editing suite might set you back thousands of dollars, so it’s definitely more expensive than podcasting.
YouTube Channel Vs Podcast: Which One Is For You?
Those are the pros and cons in the podcast vs YouTube conversation, but both of these mediums can be incredibly valuable to a small business’ growth.
You don’t necessarily have to choose, either. The two types of content and the way people consume them are very different. For instance, podcasts can easily go over an hour without losing people’s attention because they can listen to them while they commute or while they work. YouTube watchers, on the other hand, are only going to tolerate about 10 minutes of video.
The best way to figure out which one is going to work for you is to trial and error both and look at the analytics. Let your audience tell you which is better.
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