Rising trends of second homes in the UK

In today’s fast-paced world, where time seems to slip through our fingers like sand, maintaining strong family bonds has become more challenging than ever. However, there is a timeless solution that not only brings generations together but also fosters lasting memories – a second home as a multi-generational retreat. This blog explores the transformative power of having a family getaway and how it can help create cherished bonds and memories that span across generations.

Embracing the Concept of a Second Home

The idea of buying a second home as a multi-generational retreat goes beyond merely owning another property. It’s about investing in quality time with loved ones, a sanctuary where the whole family can escape from the daily grind and reconnect. Whether it’s a cottage by the lake, a cabin in the mountains, or a beachfront villa, the location matters less than the shared experiences it facilitates.

Building Stronger Family Bonds

A multi-generational retreat provides an environment conducive to building stronger family bonds. Unlike brief family vacations, which can often be rushed and jam-packed with activities, having a second home allows everyone to slow down and truly immerse themselves in each other’s company. From children to grandparents, each member of the family has the opportunity to learn from one another, share stories, and form lasting connections.

Grandparents, in particular, play a pivotal role in these retreats. They can impart wisdom, pass down traditions, and create a sense of continuity between generations. Spending time together in a more relaxed setting enables younger family members to appreciate the value of their family’s history and heritage.

Unplugging and Reconnecting

One of the most significant advantages of a second home retreat is the chance to unplug from the digital world and reconnect with nature and each other. Today’s technology can be a double-edged sword, connecting us virtually with people around the globe while simultaneously distancing us from those right in front of us. Escaping to a retreat fosters a space where screens can be set aside, and genuine face-to-face conversations take center stage.

The tranquil environment of a second home retreat also invites family members to engage in activities they might not experience in their daily lives. From fishing on the lake, hiking through forests, or building sandcastles on the beach, everyone can participate and enjoy the simple pleasures that create cherished memories.

Creating Lasting Memories

Memories are the fabric of our lives, and a multi-generational retreat provides the perfect backdrop for weaving those memories together. These shared experiences become the foundation for family stories, anecdotes, and inside jokes that get passed down from one generation to the next.

From watching the sunrise over the mountains together to stargazing by a campfire at night, these moments become etched in the hearts of family members for years to come. As the family grows and changes over time, the retreat becomes a place where new chapters are written, and the legacy of love, laughter, and connection continues.

Trends of second homes in the UK

  1. Rise of Staycations: Staycations, where people choose to vacation within their own country rather than traveling abroad, were on the rise. The uncertainty caused by Brexit and the COVID-19 pandemic contributed to this trend, with more UK residents opting to invest in second homes within the country for holidays and getaways.
  2. Working from Home Influence: The increase in remote work opportunities led to a rise in the number of people seeking second homes in more rural or coastal areas. The desire for a better work-life balance, along with the ease of remote work, encouraged some individuals and families to relocate or invest in second homes in picturesque locations outside major cities.
  3. Holiday Let Investments: With the rise of platforms like Airbnb, many property owners saw the potential for lucrative income through short-term holiday lets. Second homes were increasingly being purchased as investment properties to be rented out for holidaymakers, offering an additional stream of income for the owners.
  4. Cottagecore Aesthetic: The popularity of the “cottagecore” trend, emphasizing a romanticized rural lifestyle, influenced some people’s decisions to invest in quaint cottages and countryside retreats. The aesthetic appeal and nostalgia associated with these properties made them desirable for second home buyers.
  5. Demand for Coastal Properties: Coastal areas remained attractive to second home buyers. The appeal of a seaside lifestyle, access to water-based recreational activities, and the potential for holiday rentals contributed to the demand for coastal properties.
  6. Sustainable and Eco-Friendly Homes: An increasing number of second home buyers were looking for properties with eco-friendly features, such as solar panels, energy-efficient insulation, and sustainable building materials. Concerns about environmental impact and the desire to reduce the carbon footprint played a role in this trend.
  7. Financial Considerations: Low-interest rates and attractive mortgage deals made purchasing second homes more feasible for some buyers. Additionally, property prices in certain regions of the UK remained more affordable compared to major urban centers, making them appealing to those seeking a second home investment.
  8. Retirement Planning: Some people purchased second homes in their preferred retirement locations to secure a future place of residence while prices were relatively affordable. This trend was especially evident among those nearing retirement age.
  9. Renovation and Restoration: Buying properties in need of renovation or restoration and then transforming them into charming second homes gained popularity. It allowed buyers to put their personal touch on the property and potentially increase its value over time.


In a world that often pulls families in different directions, a second home as a multi-generational retreat offers a refuge where bonds can be nurtured, memories can be created, and love can be celebrated. It provides a space for generations to come together, unplug, and rediscover the essence of being a family. The investment in such a retreat is not just in bricks and mortar but in the shared experiences and lasting connections that will endure for generations. So, if you have the opportunity, consider creating a second home retreat where you and your family can escape the hustle and bustle of everyday life and create cherished memories that will be treasured for a lifetime

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