Top 3 tech trends to follow
The COVID-19 crisis has accelerated digital transformation and technology adoption in many areas. The confinement has radically changed our daily habits, the way we work, shop, entertain ourselves and interact with each other. The pandemic has also exposed many inefficiencies and forced the transformation of a number of processes. As we gradually emerge from this health crisis, what are the technologies that will have a major impact in our daily lives?
#1 – “EVERYTHING REMOTELY” OR THE SECOND LIFE OF THE VIRTUAL WORLD
Before the pandemic, commerce, work, education and social interactions were experienced face-to-face. As we all know, the pandemic transported us almost instantly to a virtual world. Even if vaccination allows the reopening of the “real” world, the digitization of many events and professions should continue to develop.
Zoom, Microsoft, Facebook and other tech companies are well positioned to take advantage of this trend. Among the other “winners”: the Bizzabo event platform (which provides technology intended to stimulate engagement in online and hybrid events) but also companies which provide secure long-distance access or facilitate teleworking (Slack Technologies, IBM, Okta, DocuSign, CrowdStrike).
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#2 – FOODTECH: WHEN GASTRONOMY GOES HAND IN HAND WITH TECHNOLOGY
Numerous studies underline the immense potential of the food industry based on vegetable substitutes. A Credit Suisse report speculates that the size of this industry could grow from 14 billion this year to 1.4 trillion by 2050. Other studies are betting that eventually 40% of meat consumed on the planet will come from cells grown in the laboratory. Dozens of substitutes for animal resources have already emerged such as synthetic “hamburgers”, “fake” chickens made from water, meats made from plants or algae, etc.
Industry leaders include Beyond Meat, Impossible Food, Just for Egg, Ingredion, and more. But the leaders in the food industry are coming to it gradually. This is the case of Nestlé, which markets vegan steaks under the Gate Gourmet brand.
#3 – COMMERCE & DISTRIBUTION: THE DIGITAL WEAPON TO SEDUCE CUSTOMERS
Global commerce has been going digital for many years now – a transition that has of course accelerated recently. The digitization of distribution allows companies in particular to adapt and personalize their offer for each customer: geolocation, chatbots, virtual stores, targeted advertising, etc. are now part of the features used by distributors.
Start-up ByondXR provides a new service that allows users to experience products through a virtual store. Clinch allows advertising to be personalized, while Zippin proposed a store concept of the future. Listed companies include Twilio which provides chatbots and APIs as well as Affirm which offers buy now pay later.