The less is more – Video marketing – Small investment, sure ROI
What device are you reading this text on? Mobile phone, laptop, tablet, computer? Whatever it is, one of the video marketing creation tools we’ve already covered. But let’s start from the beginning.
Video marketing asks for almost nothing and gives you a lot. Many people are not aware that actually with video marketing the resources and investment can be very minimal, but the effects will be big and visible for your digital marketing and even sales in general.
If we add to that the following data, which is part of the research from 2020, according to which people spend an average of one hour and 43 minutes per day watching video on digital channels, it is clear that video marketing should be part of your marketing strategy.
According to research by HubSpot, the growth of video content viewing has doubled compared to 2018.
Here’s what last year’s data says:
- 86% of businesses use video as a marketing tool
- 93% of marketers who use video say that it’s an important part of their marketing strategy
- 94% of marketers agree that videos have helped increase user understanding of their product or service
- 78% of marketers feel that video has a direct, positive impact on sales
All of this information is great, but you probably have a bunch of questions going through your head right now.
Forget about questions like:
How much money do I need? How many people? What production and equipment do I need? How many days do I need to set aside for filming and editing? Who will make the script? When will I be able to commit to it? How much effect does it even have? I’m not going to spend large amounts of money to get 100 likes on Instagram and Facebook.
Believe it or not, none of the above should scare you, because first of all, you don’t need a lot of money or time, you don’t need professional people who will deal only with that, new employees, or full equipment for recording and editing. You only need a few tools, and some of them you probably have, such as a mobile phone and a laptop, and if you set a good strategy for video marketing beforehand, the likes and shares will be much more than the money spent.
In five simple steps, we will present why video is a must-have and give you tips for successful video marketing. Let’s go!
1. Small investment – more ROI
Video investment and contribution are inversely proportional in the sphere of digital marketing. You will invest a little money, and you can get a lot back. How much money you invest is of course up to you, but it is important to know that it does not have to be a large amount.
First of all, today you can record a video with your phone, and then there are many applications, such as Plainly, in which you can create a video the way you want, not one, but thousands of videos, changing the segments of the video that you want, that is, depending on what options the application offers. There are plenty of quality apps that are free or have a free trial and later packages for a decent amount of money. The distribution of the video will of course be on your existing channels, so it is up to you whether you will invest in a boost or rely on organic reach. If you created the video according to the marketing strategy, knowing the needs of your clients and potential clients, organic reach will very often be enough, without any investment in the bust. However, it is again only your decision. According to the data we provided above, you can see for yourself that video can most easily lead to sales. Not instantly, of course, but the video is something that will first attract the client the most, and interest him, through video it will be easiest for him to get to know your brand or product and further search for more information on his own, arrive at your site and finally make a decision for shopping.
2. 1 app works like three people
We’ve already mentioned video creation API like Plainly. Firstly, there are a lot of them, secondly, they have also experienced expansion and have progressed so much that they can deliver you high-quality video. What’s even more important for you is that most applications work on the principle that you give them a tax and you can still forget about that part of the work, until it’s done, because the applications do everything themselves. They create thousands of videos, automatically, changing the segments you want, and with all that, they can create personalized videos, which will speak directly to each client.
Let’s explain the example of Plainly. Create a template, upload it to Plainly and link it to a data source to create thousands of unique videos. Very easy to use, Plainly means only template + data source. Graphics and data can be changed and adapted to the person watching the video, which is ideal for a personalized relationship with your customers.
Five elements you can change: Text elements, image elements, audio elements, video elements, and color.
3. Less explanation – better explanation
The data from last year that we mentioned above is that it is the video that helps clients understand the product, service, and brand the most… And that’s true, because first of all, a picture says more than a thousand words, and it will be much easier for you to show, rather than explain through the text. In addition to being simpler, it is also more credible, especially with a how-to video, with which you explain how one of your products works or if you create a behind the scene video in which you show the production process, etc… Through a video, you will always explain more simply, and clients will be easier for them to understand.
4. 1 video – more content
It is very important to think about the format of the video as well. We will explain this most easily through an example.
So let’s say you are doing a behind-the-scenes video that lasts 10 minutes.
– You can upload the entire video with interviews of employees, managers, personnel of your space, and production from start to finish on your YouTube page.
– You can share that link on the Facebook page.
– You can also post a full video on the homepage of your site.
– 30 sec of video, where you can see only a few frames showing the production itself, or 30 sec of someone’s statement you can post on an Instagram story
-1 minute video where the shots of your space and the director’s statement can be on Instagram Reels
-You can send a 20-30sec video via email, as well as a link to the entire video.
Here you just have to let your imagination run wild, but the video can be adjusted for each channel, and don’t forget the format that suits mobile phones.
5. 1 uploaded – heaps of share
Research also shows that video is one of the most shared content on social networks. Especially if, for example, you make a video that focuses more on strong social responsibility messages and shows your socially responsible business (recycling, using natural materials in production, humanitarian actions…), these are mostly videos that evoke emotions in people and they will likely share them, especially if they participated in some way, say in humanitarian action. Then the same can be done by partners or sponsors of your projects, then influencers who are also an important link in digital marketing, etc… Therefore, the video begins to “live” outside your communication channels, its influence spreads, then its effects and your clients /partners become also your promoters.