Apple Expands App Store Ad Locations

Apple recently announced that it would be adding more slots for paid advertisements to appear across its App Store. At present, paid ads appear in one of two locations. On the main Search tab and again in the displayed search results tab. 

Under the new system the ads will also be visible on individual app pages and on the Today main homepage as well. The Today page placement is bound to be very popular as it is the very first screen users will see when they open the Apple App Store.

When it comes to advertising directly on the product pages of other apps developers can now factor in that their ad might be displayed on a competitor’s app store product page. 

Developers will not be able to directly target one specific page for their ads to appear but the algorithm will detect and suggest based on the users interests. 

Some App Store users were concerned about their privacy however Apple was keen to highlight that its existing rigorous security processes would continue to be in place.

The App Store is a significant part of the mobile app development content creation economy enabling individuals from all backgrounds to maintain a living off mobile apps. As of 2017 the App Store had provided over 70 billion dollars in revenue for mobile app developers.

The most installed mobile games are Candy Crush Saga, Subway Surfers, Fruit Ninja and Clash of Clans. The mobile apps with the most popularity were Facebook, Messenger, YouTube and Instagram. In terms of numbers, the most highest grossing apps of all time include Netflix, Spotify, Pandora and Tencent Video. 

The Apple App Store since its launch in 2008 with only 500 mobile apps is thought to have reached its peak in 2017 when over two million mobile apps were available for download. With advances in ios app development this number is only sure to rise. 

It was in 2016 that Apple first offered advertising across the App Store. These ads help developers to promote their mobile apps in order to boost revenue and drive adoption.

Anywhere Access

The App Store can be accessed from a variety of devices including smartphones, desktops, laptops and more. This makes the App Store’s popularity rise in many different countries around the world. There is really no language barrier as the idea and concept of the mobile app can be generally understood by most users.

If you want to be part of the action and develop your very own mobile app then Elegant Media, Australia’s leading mobile app developer can help you achieve your dream. The Apple App Store is a place where Apple device users can download mobile applications with ease and convenience.

The App Store features a large variety of mobile apps from chat apps to gaming apps, lifestyle apps and many more. If you have a stable internet connection the you also can download a mobile app from the Apple App Store very quickly.

All the apps on the Apple App Store are fully checked for safety and privacy, including data protection. The rise of the Apple App Store is closely linked to the popularity of Apple as a brand across the world.

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